Fleishman-Hillard

What Can a Picture Be Worth to Brands?

Fleishman-Hillard — Wed, 22 Feb 2012 15:04:28 +0000

Take a picture, it might connect better. The digital specialists from Fleishman DNA look at ways brands are using Instagram and share six tips to resonate with the community, including exclusive content and “the power of the hashtag.”

Going Somewhere? Five Travel and Tourism Trends.

Fleishman-Hillard — Thu, 16 Feb 2012 21:28:48 +0000

Our communications specialists in Hong Kong look at five trends facing the travel and tourism sector, including Olympic spillover and sustainable travel.

Is J.C. Penney’s High Risk Yielding High Reward?

Fleishman-Hillard — Thu, 16 Feb 2012 18:52:27 +0000

Following the uproar over J.C. Penney’s choice of Ellen Degeneres as its spokesperson, the LGBT communications specialists from Out Front explain why the retailer is learning “brand trust is gold dust.”

Meeting Expectations: Six Ways to Promote Participation

Fleishman-Hillard — Tue, 14 Feb 2012 16:17:41 +0000

While too many meetings might be mind numbing, are they scientifically mind dumbing? The team from B2E Comm looks at six ways to encourage participation and productivity — and avoid coming across as the “evil school teacher.”

LeBron Gets Slammed Over Tweet

Fleishman-Hillard — Mon, 13 Feb 2012 22:58:50 +0000

Has LeBron James’ latest tweet landed him in the dunk tank? The communications specialists from Beyond the Hype weigh in on the NBA superstar’s latest PR miscue, suggesting why he “just doesn’t get it.”

Is David Cameron Endorsing Quotas or Courting Women Voters?

Fleishman-Hillard — Fri, 10 Feb 2012 20:47:32 +0000

Were Prime Minister David Cameron’s recent comments about women in business an endorsement of quotas or a political maneuver to improve his perception among the female electorate? Our communications specialists in the U.K. offer insight into legislation that could result and explain why it’s “a dangerous route to pursue.”

The Search Is On: Will Google Plus Provide Leverage?

Fleishman-Hillard — Fri, 10 Feb 2012 14:25:08 +0000

According to Fleishman-Hillard’s recently released 2012 Digital Influence Index, search is still the “first port of call” for consumers seeking information. In an article in the Toronto Star, digital specialist Jennifer Shah offers insight into the findings, including how companies can leverage the “one-two punch” Google Plus offers.

Read: Google Plus SEO Could Equal Profit for Companies

Will Social Media Stamp Out Email?

Fleishman-Hillard — Wed, 08 Feb 2012 17:11:15 +0000

Is social media marketing responsible for the “impending demise” of email? The digital specialists from Fleishman DNA examine the platform’s decline, including how the changes could affect brands.

Facebook 2.IPO: Why Communicators Should Watch

Fleishman-Hillard — Wed, 08 Feb 2012 13:32:22 +0000

While Facebook prepares to go public, communicators appear to be in for a huge learning experience. In a PRWeek article, International Advisory Board member John Onoda weighs in — and suggests we’ll see “a new chapter of PR unfold.”

Read: Facebook From the 50-Yard Line

Gisele Provides a Postgame Hit for Patriots

Fleishman-Hillard — Tue, 07 Feb 2012 19:35:57 +0000

The communications specialists from Beyond the Hype applaud Gisele Bundchen for defending New England quarterback — and husband — Tom Brady, but also suggest it’s time for some “PR 101 training.”